Sustainable Product Packaging

Sustainable Product Packaging

Package Designer: Leo Kim

Project Overview

We developed an award-winning packaging system for an organic skincare line using 100% biodegradable materials and innovative structural design that eliminated the need for plastic components. The visually striking solution reduced packaging waste while enhancing the brand's commitment to sustainability.

The Challenge

Our client, a rapidly growing organic skincare brand, was facing a significant contradiction between their natural product formulations and their conventional plastic packaging. They needed a solution that would align their packaging with their eco-conscious brand values without compromising on product protection, shelf presence, or luxury appeal.

Additionally, they were seeking to differentiate themselves in the crowded beauty market while addressing increasing consumer concerns about packaging waste. The challenge was compounded by the need for the packaging to protect sensitive organic ingredients without traditional preservatives or stabilizers.

Our Approach

We began with extensive research into innovative sustainable materials, focusing on those that would biodegrade completely while providing adequate protection for sensitive skincare formulations. Multiple prototypes were developed and tested for structural integrity, moisture resistance, and shelf life.

The final design utilized a combination of mushroom mycelium, agricultural waste fibers, and algae-based inks. We created a distinctive hexagonal structure that eliminated the need for adhesives while providing exceptional strength. Special attention was paid to the unboxing experience, with each component designed to tell part of the brand's sustainability story.

For product dispensing, we developed an innovative airless pump system made from compostable materials that preserved product efficacy without plastic components. The entire packaging system was designed for circular economy principles, with clear end-of-life instructions printed using plant-based inks.

Results

Following the launch of the new sustainable packaging:

  • Packaging waste was reduced by 70% compared to the previous solution
  • The brand received the Sustainable Packaging Innovation Award at a major industry event
  • Consumer positive feedback increased by 85%, with sustainability cited as a key purchasing factor
  • Manufacturing costs initially increased by 12% but were offset by a 24% increase in sales volume
  • Several major retailers expanded the brand's presence based on the packaging innovation

The packaging design has become a key differentiator for the brand in the competitive beauty market, generating substantial media coverage and establishing them as an industry leader in sustainable practices. The client has committed to expanding the packaging system across their entire product range.

Project Details

Services: Packaging Design, Material Innovation, Structural Engineering

Duration: 28 weeks

Materials: Mycelium Composite, Agricultural Waste, Algae-based Inks

Year: 2022