Autonomous Vehicle Concept Design

Autonomous Vehicle Concept Design

Industrial Designer: Felix Nguyen

Project Overview

We conceptualized and visualized a revolutionary autonomous vehicle design focusing on the reimagined interior space as a productive environment for passengers. The photorealistic renderings and animated demonstrations helped the client secure significant investment for prototype development and generated extensive media coverage.

The Challenge

A forward-thinking automotive technology startup approached us to help visualize their autonomous vehicle concept ahead of a major funding round. They had developed breakthrough self-driving technology but needed compelling visual assets to communicate their vision of how the technology would transform the passenger experience.

The challenge was to create highly realistic 3D visualizations of both exterior and interior designs that would showcase technical innovation while emphasizing human-centered design principles. The visuals needed to be detailed enough to communicate engineering feasibility while capturing the imagination of potential investors and media outlets.

Our Approach

We began with a deep dive into the client's autonomous driving technology, understanding its capabilities and limitations. Working closely with their engineering team, we developed several concept directions that balanced futuristic vision with near-term manufacturing feasibility.

After selecting the most promising concept, we created detailed 3D models of the vehicle exterior that emphasized aerodynamic efficiency and distinctive brand identity. For the interior, we designed a modular space that could transform between different modes: productive workspace, social gathering area, and relaxation pod.

We produced photorealistic static renders of the vehicle in various environments, animated sequences demonstrating the transforming interior, and an interactive virtual walkthrough that allowed stakeholders to explore the design from any angle. All assets were optimized for different presentation contexts, from large-screen investor pitches to social media distribution.

Results

The autonomous vehicle concept design delivered impressive outcomes:

  • The client successfully secured $28 million in Series B funding, with investors specifically citing the visualization as key to their confidence in the project
  • The concept received feature coverage in 12 major technology and automotive publications
  • Three major automotive manufacturers reached out to discuss potential partnerships
  • The design won the Innovation Award at the International Mobility Design Exhibition
  • The concept has become central to the client's brand identity and marketing strategy

A working prototype based on our design is now under development, with plans to unveil it at next year's Consumer Electronics Show. The client has retained our team to refine the design as the project moves from concept to production-ready vehicle.

Project Details

Services: Industrial Design, 3D Visualization, Animation

Duration: 18 weeks

Technologies: Blender, Unreal Engine, V-Ray, Substance Painter

Year: 2023